The Most Complete Package Of Technologies In The Category
Most wedge advertising would have you to believe the only thing that matters are “grooves and grinds” — but nothing could be further from the truth.
Groove geometry is regulated by the USGA; those rules haven’t changed in almost 15 years. And chances are, you are as confused about bounce and grinds as you are about crypto currency.
Like any other club, what really determines how a wedge can work is how the clubhead mass is distributed around the precise point of impact. And while all the major brands have begun to move a few grams higher in the clubhead, none are anywhere close to the EDISON 2.0 wedges in optimizing clubhead mass for regular golfers like you.
We stripped wedge performance down to the basics to create the most forgiving, accurate, and versatile wedges in the category. And we’re not afraid to tell you just how we did it.
Pull up a chair.
Smash Factor: What Distance Control Is All About
Very simply, “smash factor” defines how energy is transferred from the clubhead to the ball at impact.
Think of the simple hammer. Used properly, it puts maximum mass right in line with the nail. But if you turn that hammer on its side, it loses all that efficiency.
Like that hammer, impact efficiency on any wedge shot is determined by how much mass is directly behind the point of contact with the ball. And the unique design of the EDISON 2.0 wedges makes the smash factor as consistent as possible across the entire face . . . so your not-so-good shots turn out more like your best.
Others might try to copy, but none can match the consistency of the EDISON 2.0 wedges.
The Secret To Spin and Launch Angle
Drivers, fairways, hybrids and most iron designs put as much mass as possible in the bottom of the club head to get high launch and low spin.
But in wedge play, your goal is exactly the opposite – penetrating ball flight with maximum spin. That's why the EDISON 2.0 wedges put more club head mass above the actual point of impact than any others.
Elite players spend countless hours learning to hit wedge shots at “A” to achieve that goal. But your wedges likely show an impact pattern a few grooves higher (B), where other wedges are dramatically thinner, costing you 12-15% distance loss and compromised spin. Your most common misses -- slightly higher in the face or toward the toe (‘C’) causes a loss of another 10-12% of efficiency.
So, unless you always hit your wedge shots on the 3rd or 4th groove, you’ve never gotten anywhere near optimum efficiency from even your best shots, and your slight mis-hits have been unfairly punished.
We find that completely unacceptable.
Up To 42% More Mass Where it Matters
The only way to significantly improve wedge performance is to dramatically change the way the mass is distributed across the back of the clubhead. EDISON 2.0 wedges look different from other wedges . . . because we designed them from scratch to perform better.
With up to 42% more mass directly behind or even above your center-face and high-face mis-hits, the EDISON 2.0 wedges optimize forgiveness, distance consistency and spin. So your not-so-good shots will end up more like your best.
And that's money . . . even if you're not playing for any!
The Big Companies Are Watching
The big wedge companies are finally starting to put a bit more mass in the top portion of their wedges. We're flattered, because Edison founder Terry Koehler has been doing this for nearly thirty years.
And yet, the other wedge companies are nowhere even close to the EDISON 2.0 wedges. That’s why no other wedge can come close to this performance.
One Sole For All Shots
Every EDISON 2.0 wedge is built around the patented Koehler Sole, and it’s hard to find a lie this sole doesn’t like or a swing path it can’t handle. Instead of making you compromise with some specialized grind, the Koehler Sole combines a high bounce in the front of the sole with a low bounce angle in the back, so you can forget all that B.S. about bounce and grind . . . just hit the shot with confidence.
No matter what kind of lie you're facing or what kind of shot you're about to hit, you'll always have the right wedge in your hands.
Higher Spin
A wonderful side benefit of the unique EDISON 2.0 design is that it creates more spin, particularly on those mid-range wedge shots where you don't swing as fast.
Thousands of golfers can attest to the fact that EDISON technologies deliver what we are all seeking – spin that can stop a ball in its tracks. And because the EDISON 2.0’s unique design mitigates spin loss on off-center impacts, the spin on your slight mis-hits will surprise you.
The Great Groove Smokescreen
By reading the ads, you’d think every company has some “secret” to their grooves. But how can that be when the USGA hasn’t changed the rules governing these aspects of face treatment in almost 15 years?
Where the EDISON 2.0 wedges get their spin superiority is through our unique clubhead design.
That said, Edison has pushed the envelope on face texture and groove geometry as far as allowable. Wider and deeper grooves in the lower lofts give you the control you need on full swings and shots from the rough. In the higher lofts, the grooves are spaced a bit closer to get just one more groove edge on the ball, and all groove edges are as sharp "as the law allows".
As a bit of icing on the spin cake, our “X pattern” between the grooves on the high-lofted wedges increases the coefficient of friction to the USGA limit as well.
Built For You With Premium Shafts And Grips
Generic off-the-rack wedges just won't cut it. Every EDISON 2.0 wedge is custom-built for you.
While they are extra cost options on other wedges, a wide selection of premium steel and graphite shafts from KBS® is standard on EDISON 2.0 wedges.
Our standard grip is the Lamkin® Crossline® 360 Grey, available in Regular and Mid-Size, and we are happy to add wraps underneath at no extra charge.
[NOTE: We’re happy to build your EDISON 2.0 wedges with whatever shafts and grips you like.]
The Best Deal In The Category
With all that we do, EDISON 2.0 wedges have to cost a few dollars more than the mass-produced, off-the-rack, one-size-fits-all (or no one) wedges that are stacked deep in the stores. But we believe you’ll find that better scores are worth it, so we back them with the boldest 100% Risk Free Trial in the industry.
Let us build your first EDISON 2.0 wedge to your specs so you can try it on the shots you face every round on the course(s) you play most often. If it’s not the best wedge you’ve ever played, you can send it back to us for a full refund.