The Most Complete Package Of Technologies In The Category
Almost all wedge advertising would lead you to believe the only thing that matters are “grooves and grinds” — but nothing could be further from the truth. Groove geometry is highly regulated by the USGA and those rules haven’t changed in almost 15 years.
And chances are, you are as confused about bounce and grinds as you are about crypto currency.
Just like drivers, irons and putters, what really determines how well a wedge can work for any shot is how the clubhead mass is distributed around the precise point of impact. And while all the major brands have begun to move a few grams higher in the clubhead, none are anywhere close to the EDISON 2.0 wedges in optimizing clubhead mass for regular golfers like you/
With no tour players to cater to, we were able to tear down wedge performance to its basics and start from scratch to create the most forgiving, accurate, and versatile wedges in the category. And we’re not afraid to tell you just how we did it.
Pull up a chair.
Smash Factor: What Distance Control Is All About
Very simply, “smash factor” defines how energy is transferred from the clubhead to the ball at impact. The best illustration of this can be found in a simple hammer. Used properly, that hammer puts maximum mass right in line with the nail. But if you turn that hammer on its side, it loses all that efficiency. Why?
It’s the same hammer, swung by the same carpenter… but on its side, the mass to either side of the impact point with the nail, so smash factor is severely deteriorated.
In your wedge play, impact efficiency is affected by how much mass is directly behind the point of contact with the ball. Since distance control is what wedge play is all about, the goal is to have the smash factor as consistent as possible across the entire face . . . so your not-so-good shots turn out more like your best.
You’ll quickly see and feel the difference in face thickness between an EDISON 2.0 wedge and any other wedges.
Gear Effect: The Secret To Spin and Launch Angle
“Gear Effect” is also completely determined by how the mass is distributed around the club head. Modern drivers have as much mass as possible in the bottom of the club head to get high launch and low spin.
But in wedge play, your goal is exactly the opposite – penetrating ball flight with maximum spin. So, the EDISON 2.0 wedges put more club head mass above the actual point of impact than any others.
Elite players have learned to hit wedge shots at “A”, which takes countless hours to learn. But your wedges likely show an impact pattern a few grooves higher (B), where other wedges are dramatically thinner, so gear effect is severely reduced. Your most common misses -- slightly higher in the face or toward the toe (‘C’) causes a loss of another 10-12% of efficiency.
So, unless you always hit your wedge shots on the 3rd or 4th groove, you’ve never gotten anywhere near optimum efficiency from even your best shots, and your slight mis-hits have been unfairly punished.
We find that completely unacceptable.
Up To 42% More Mass Where it Matters
Because of the indisputable laws of smash factor and gear effect, the only way to significantly improve wedge performance is to dramatically change the way the mass is distributed across the back of the clubhead. EDISON 2.0 wedges look different from any other wedge . . . because we designed them from scratch to perform better.
This distinctive design allows us to position up to 42% more mass directly behind or even above your center-face and high-face impact points than any other wedges. It’s a breakthrough design that optimizes distance consistency from shot to shot while also maximizing forgiveness and spin. So those shots hit slightly high on the face or a bit toward the toe will consistently fly more like your best shots.
The Big Companies Are Watching
While it’s flattering to see the big wedge companies finally starting to put a little bit more mass in the top portion of their wedges. Edison founder Terry Koehler has been doing this for nearly thirty years. And yet, the other wedge companies are nowhere even close to the EDISON 2.0 wedges. That’s why no other wedge can come close to EDISON 2.0 performance.
No matter what your skill level, you’re only going to experience benefits from having up to 42% more mass behind your ball at impact. Show us a golfer who doesn’t want better distance consistency, more forgiveness and improved spin, and we’ll show you a golfer who doesn’t really want to get better.
One Sole For All Shots
Every EDISON 2.0 wedge incorporates the patented Koehler Sole, and it’s hard to find a lie this sole doesn’t like or a swing path it can’t handle. Instead of making you compromise with some specialized grind, the Koehler Sole combines a high bounce angle in the front of the sole with a low bounce angle in the back of the sole so you can forget all that B.S. about bounce and grind . . . just hit the shot with confidence.
If your swing is steep or you play in soft conditions, your EDISON 2.0 wedge will perform like a high-bounce design. If your swing is shallow or you play in firmer conditions, it will perform like a low-bounce wedge.
So, no matter what shot you're about to hit or where you're playing, you'll always have the right wedge in your hands.
A wonderful side benefit of our ultra-high center of mass is that it creates more spin, particularly on those mid-range wedge shots where you don't swing as fast.
Thousands of golfers can attest to the fact that EDISON technologies deliver what we are all seeking – spin that can stop a ball in its tracks. And because the EDISON 2.0’s unique design mitigates spin loss on off-center impacts, the spin on your slight mis-hits will surprise you.
The Great Groove Smokescreen
By reading the ads, you’d think every company has some “secret” to their grooves. But how can that be when the USGA hasn’t changed the rules governing these aspects of face treatment in almost 15 years? Even though milling techniques have improved since then, the spin gains that can be made through groove geometry are minuscule at best, and every quality wedge has always pushed those USGA limits as far as allowed.
The fact is . . . the clubhead design is much more influential on spin than the specific engineering of the grooves. (You did read about “gear effect,” right?)
That said, Edison has pushed the envelope on face texture and groove geometry as far as allowable. Each loft in the EDISON 2.0 line features a unique progressive groove pattern to optimize its specific performance. Wider and deeper grooves in the lower lofts give you the control you need on full swings and shots from the rough. In the higher lofts, the grooves are a bit closer together to try to get just one more groove edge on the ball, and all groove edges are as sharp as the law allows. As a bit of icing on the spin cake, our “X pattern” between the grooves on the high-lofted wedges increases the coefficient of friction to the USGA limit as well.
Built For You With Premium Shafts And Grips
The shafts in your wedges are just as important as the other shafts in your bag, maybe even more so. At Edison Golf, we recommend a seamless transition from the shafts in your irons to the shafts in your wedges. Try to closely match the weight, material and flex for optimum performance, Generic off-the-rack wedges just won't cut it.
While they are extra cost options on other wedges, we offer a wide selection of premium shafts from KBS® is standard on EDISON 2.0 wedges. Whether you prefer steel or graphite shafts, we will custom-build yours to optimize your feel and performance. If there is a particular shaft you want, we’re happy to build your EDISON 2.0 wedges on those.
Our standard grip is the Lamkin Crossline 360 Grey, available in Regular and Mid-Size, and we are happy to add wraps underneath at no extra charge. But we’re happy to build your EDISON 2.0 wedges with whatever grip you like.
The Best Deal In The Category
With all that we do, EDISON 2.0 wedges have to cost a few dollars more than the mass-produced, off-the-rack, one-size-fits-all (or no one) wedges that are stacked deep in the stores. But we believe you’ll find that better scores are worth it, so we back them with the boldest 100% Risk Free Trial in the industry.
Let us build your first EDISON 2.0 wedge to your specs so you can try it on the shots you face every round on the course(s) you play most often. If it’s not the best wedge you’ve ever played, you can send it back to us for a full refund.
You won’t get a deal like that from anyone else.