The Most Complete Package Of Technologies In The Category

Almost all wedge advertising would lead you to believe the only thing that matters are “grooves and grinds” — but nothing could be further from the truth. Groove geometry is highly regulated by the USGA and those rules haven’t changed in almost 15 years. Any wedge claiming some “secret sauce” is really stretching the truth. 

And chances are, you are as confused about bounce and grinds as you are about crypto currency.

Just like drivers, irons and putters, what really determines how well a wedge can work for any shot is how the clubhead mass is distributed around the precise point of impact. And while each year the major brands tweak their cosmetics and maybe move a few grams around the clubhead, none have ever just looked at wedge performance from a clean slate. We did just that.

With no tour players to cater to, we were able to tear down wedge performance to its basics and start from scratch to create the most forgiving, accurate, and versatile wedges in the category. And we’re not afraid to tell you just how we did it. 

Pull up a chair.

Smash Factor: What Distance Control Is All About

Very simply, “smash factor” defines how efficiently energy is transferred from the club to the ball at impact. The best illustration of this can be found in a simple carpenter’s hammer. Used properly, it puts maximum mass right in line with the nail. But if you turn that hammer on its side, it loses all that efficiency. Why?

It’s the same hammer, swung by the same carpenter… but on its side, the mass to either side of the impact point with the nail, so smash factor is severely deteriorated.

In your wedge play, impact efficiency is affected by how much mass is directly behind the point of contact with the ball. Since distance control is what wedge play is all about, the goal is to have the smash factor as consistent as possible across the entire face so your not-so-good shots turn out more like your best.

You’ll quickly see and feel the difference in face thickness between an EDISON 2.0 wedge and any other wedges.

Gear Effect: The Secret To Spin and Launch Angle

“Gear Effect” is also completely determined by how the mass is distributed around the club head. In drivers, the “holy grail” for optimum distance is high launch and low spin, and the engineers get that by putting as much mass as possible in the bottom of the club head so it is below the point of impact.

But in your wedge play, your goal is exactly the opposite – you are seeking penetrating ball flight with maximum spin. That requires more club head mass above the actual point of impact on the face, so gear effect can be optimized for those two objectives.

In this illustration, elite players have learned to hit wedge shots at “A”, almost “blading” the shot, which puts most of the club head mass above the point of impact to optimize gear effect. But when impact moves up just a few grooves to “B” (where you likely hit your best wedge shots), other wedges are dramatically thinner, more mass is below the point of impact, and gear effect is severely reduced.  Your most common misses -- slight high in the face or toward the toe (‘C’) causes a loss of another 10-12% of efficiency.

You probably didn’t know those huge losses are actually built into all mainstream wedges, even those that claim to be “game-improvement” design.  So, unless you always hit your wedge shots at center face and on the 3rd or 4th groove, you’ve never gotten anywhere near optimum efficiency and your slight mis-hits have been unfairly punished.

We find that completely unacceptable.

Up To 42% More Mass Where it Matters

Because of the indisputable laws of smash factor and gear effect, the only way to significantly improve wedge performance is to dramatically change the way the mass is distributed across the back of the clubhead. EDISON 2.0 wedges look different from any other wedge… simply because we designed them from scratch to perform so much better.

This distinctive design allows us to position up to 42% more mass directly behind or even above your center-face and high-face impact points than any other wedges -- now or ever. It’s a breakthrough approach to wedge design that optimizes distance consistency from shot to shot while also maximizing forgiveness and spin. In fact, there is actually a bit more clubhead thickness behind your not-so-good shots than even a center hit. So those shots hit slightly high on the face or a bit toward the toe consistently fly more like your best shots.

The Big Companies Are Watching

While it’s flattering to see the big wedge companies finally starting to put a little bit more mass in the top portion of their wedges. Edison founder Terry Koehler has been doing this for nearly thirty years. And yet, the other wedge companies are nowhere even close to the EDISON 2.0 wedges. That’s why no other wedge can come close to EDISON 2.0 performance.

No matter what your skill level, you’re only going to experience benefits from having up to 42% more mass behind your ball at impact. Show us a golfer who doesn’t want better distance consistency, more forgiveness and improved spin, and we’ll show you a golfer who doesn’t really want to get better.

One Sole For All Shots

Every EDISON 2.0 wedge incorporates the patented Koehler Sole, and it’s hard to find a lie this sole doesn’t like or a swing path it can’t handle. Instead of making you compromise with some specialized grind, the Koehler Sole combines a high bounce angle in the front of the sole with a low bounce angle in the back of the sole so you can forget all that B.S. about bounce and grind… and just hit the shot with confidence.

If your swing is steep or you play in soft conditions, your EDISON 2.0 wedge will perform like a high-bounce design. If your swing is shallow or you play in firmer conditions, it will perform like a low-bounce wedge.

So, no matter what shot you're about to hit or where you're playing, you'll always have the right wedge in your hands.

Higher Spin

A wonderful side benefit of our ultra-high center of mass is that it creates more spin, particularly on those mid-range wedge shots where you don't swing as fast.

Thousands of golfers can attest to the fact that EDISON technologies deliver what we are all seeking – spin that can stop a ball in its tracks. And because the EDISON 2.0’s unique design mitigates spin loss on off-center impacts, the spin on your slight mis-hits will surprise you.

The Great Groove Smokescreen

By reading wedge ads, you’d think every company has some big “secret” to their grooves. But how can that be when the USGA hasn’t changed the rules governing these aspects of face treatment in almost 15 years? Even though milling techniques have improved since then, the spin gains that can be made through groove geometry are minuscule at best, and every quality wedge has always pushed those USGA limits as far as allowed.

The fact is . . . the clubhead design is much more influential on spin than the specific engineering of the grooves. (You did read about “gear effect,” right?) 

That said, Edison has pushed the envelope on face texture and groove geometry as far as allowable. Each loft in the EDISON 2.0 line features a unique progressive groove pattern to optimize its specific performance. Wider and deeper grooves in the lower lofts give you the control you need on full swings and shots from the rough. As lofts increase, the grooves are a bit closer together to try to get just one more groove edge on the ball to optimize spin, and all groove edges are as sharp as the law allows. As a bit of icing on the spin cake, our “X pattern” between the grooves on the high-lofted wedges increases the coefficient of friction to the USGA limit as well.

Built For You With Premium Shafts And Grips

The shafts in your wedges are just as important as the other shafts in your bag, maybe even more so. At Edison Golf, we propose a seamless transition from the shafts in your irons to the shafts in your wedges. The only way to get that is by making sure the material, weight, and flex of the shafts are optimized for precision wedge play.

While they are extra cost options on other wedges, a wide selection of premium shafts from KBS® are the standard on EDISON 2.0 wedges. And we offer a progressive weight and flex matrix so we can fit any golfer perfectly. Whether you prefer steel or graphite shafts, we have a standard offering to optimize your feel and performance. We also offer a selection of optional shafts, but if there is a particular shaft you want, we’re happy to build your EDISON 2.0 wedges on those.

Our standard grip is the Lamkin Crossline Grey, available in Regular and Mid-Size, and we are happy to add wraps underneath at no extra charge. We also offer a selection of other grips, and we’re happy to build your EDISON 2.0 wedges with whatever grip you like.

The Best Deal In The Category

With all that we do, EDISON 2.0 wedges have to cost a few dollars more than the mass-produced, off-the-rack, one-size-fits-all (or no one) wedges that are stacked deep in the stores. But we believe you’ll find that better scores are worth it, so we back them with the boldest offer in the industry.

Let us build your first EDISON 2.0 wedge to your specs so you can try it on the shots you face every round on the course(s) you play most often. If it’s not the best wedge you’ve ever played, you can send it back to us for a full refund. But you are more likely to want to fill in the rest of your set, and we offer some financial incentives when you are ready to do that.

You won’t get a deal like that from anyone else.