It Took A Rebellious Texas Wedge Designer To Challenge An Entire Golf Industry Category.
Did you know that the wedges in your bag right now are nearly identical to the last wedges you played . . . and the ones before that . . . and as far back as the 1970s and 80s?
Take a look at these wedges Ben Hogan delivered to Jack Fleck at the 1955 U.S. Open. Honestly . . . can the mainstream wedges on today's market really claim to be that different?
The fact is your 'tour design' wedges are the problem . . . and have been for decades.
What the major brands won’t tell you is that their 'tour design' wedges are not nearly as forgiving as their irons and drivers . . . and they know it.
Robotic testing proves . . . regardless of the brand . . . traditional "tour design" wedges like the ones in your bag right now have a more finicky sweet spot than even the most traditional forged blade irons!
Ballooning trajectories, poor distance control and inefficient spin are actually built in to these 'tour design' wedges, and it has been that way as long as any of us can remember. Look at those two wedges again, and then look at yours . . . and back at the wedges you've played for decades . . . and even what you see on the market today.
Remarkably similar, aren't they?
Texas’ own Edison Golf Company is challenging an entire industry category . . . for your benefit!
Edison Chairman and Director of Innovation Terry Koehler is a 4th generation native Texan. And he has a rebellious streak a mile wide. And his new wedge company in Rockport, Texas is out to change your wedge game for the better.
From his 30+ years of studying wedge performance to his review of fifty-thousand real golfers' wedge fitting profiles, Terry knew moving only a few grams around the back of the club wouldn't make much difference in performance. Neither would a nuanced, specialized sole grind . . . created because some tour professional liked it better. Slightly improved grooves? Nope.
He knew that the only way to revolutionize wedge performance was to buck "conventional wisdom" and completely change the way a wedge looks.
{But then, isn't that what happened to all the other clubs in our bags? The Ping® Anser® putter . . . PingEye® irons . . . TaylorMade® Tour Preferred® metal woods . . . Big Bertha® . . . none of those looked like what we had played before . . . but they darn sure worked!
The Edison Forged wedges look different . . . so they can play different.
Terry has applied everything he has learned in forty years of golf club design with a single mission – to make your wedges more forgiving. But in achieving that goal, the Edison Forged wedges also deliver more penetrating trajectories and much more spin, particularly on those less-than-full swings.
In the Edison Forged wedges, he distributed mass much more evenly across the back of the clubhead -- both top-to-bottom and heel-to-toe – to deliver a more efficient impact on those shots missed high on the face or toward the toe.
And because of this revolutionary approach to wedge design, the Edison Forged wedges beat every ‘tour design’ wedge on the market by maintaining as much smash factor as possible on those higher face and toe misses that creep in all to often.
In short, your ball is going to land up to 31 feet closer to the flag on those critical scoring shots you don’t catch “just right”.
So, what would you like to see in your own wedge game?
- More penetrating trajectories?
- More consistent distance control?
- More forgiveness?
- More spin?
Or maybe all of the above.
Edison Forged wedges deliver all that and more.
The fact is . . . you cannot measurably change your wedge game without dramatically changing your wedges. And the major wedge brands are not giving you that opportunity.
The proof is in the performance.
We put the Edison Forged wedges up against the three best-selling brands in head-to-head independent robotic testing . . . and the Edison Forged wedges beat them all where it counts:
- Launch angles that are 2-4 degrees lower on a loft-to-loft basis (so you can play a 57, for example, where you used to use a 56 -- and still get a lower launch on your fuller swings, but more spin around the greens.)
- Improvement in distance consistency that delivers up to 58% tighter dispersion from best shots to your mis-hits.
- Forgiveness- best in the category. So your not-so-good shots end up closer to the hole than with any other wedge.
- Spin. The superior distribution of mass dramatically improves gear effect, and that increases spin. It's simple golf club physics.
This is a big story. And if you want to know more, you are in the right place.
- Learn all about how Edison Forged Wedges beat the competition.
- Take our interactive WedgeFit Scoring Range Analysis.
- Or you can just let us build you one to try with our Custom Demo Program.
