Your wedges are the problem.
"Robotic testing has continuously proven to me that 'tour design' wedges are terribly unforgiving of even the slightest mis-hits That's because they exhibit a smash factor that changes by 15-20% or more as impact moves just a half inch from the sweet spot. So, you know those shots hit high in the face that don't go anywhere? They're not your fault."
"If you are one of the majority of recreational golfers who want more consistent distance control, improved spin, and who miss your wedge shots short way to often . . . the new Edison Forged wedges were created specifically to fix those things better than any wedges ever."
A revolutionary distribution of mass.
The “fix” starts by casting aside the traditional look of 'tour design' wedges, which puts the majority of mass very low in the clubhead and leaves very little "meat" behind the upper 2/3 of the face. That basic design is common to nearly every brand of wedges. And it's why your wedge shots fly too high, and it's why you are severely penalized by the slightest of misses.
In the Edison Forged wedges, we dramatically re-arranged the mass more evenly across the back of the clubhead to put more than double the amount of "meat" above the impact zone. And that significantly improves the smash factor consistency, so your misses end up being nearly as good as your best shots.
Independent robotic testing proves the Edison Forged wedges give you more penetrating trajectories (2-4 degrees lower than 'tour design' wedges) and more distance out of your mishits, particularly those high-face impacts that cost you strokes. See the data.
With regard to groove geometries and face treatment, no one does it better. First, we fly-cut the face to perfect flatness, then we CNC-mill progressive grooves -- width, depth, spacing and wall angle are all optimized for each range of lofts. On the higher lofts, we imply our unique "X pattern" between the grooves to give you even more spin on those short shots around the green.
But what the other wedge companies won't tell you is that the major contributor to spin is the clubhead design itself. Think about it: driver designers have been moving the concentration of mass ever lower to raise launch angle and reduce spin. Well, that ultra-low concentration of mass is exactly what your 'tour design' wedges have – so both excessively high launch and your difficulty of getting more spin are a result.
The Edison Forged wedges fix all that.
The most versatile sole ever designed.
Very simply, it takes all that confusion and worry about bounce and throws it right out the window.
Durability that wins.
One leading brand is claiming that your wedges could be "worn out" after as few as 50 rounds of golf, so we developed our own Durable Chrome plating that is twice as thick as what others use. That costs a bit more, but it extends the effective life of your wedges significantly.
The right shaft . . . the right flex . . . and custom-crafted for you.
Despite the recognized value of custom fitting, the vast majority of wedges are still purchased off the retail racks. Those store displays are filled with hundreds of wedges . . . with one heavy stiff steel shaft for everyone . . . that fits practically no one.
EDISON Golf believes your wedges must insure a “seamless transition” in feel and performance to your irons. That’s why we custom-craft every set of wedges specifically for the golfer that is going to play them. We have selected five premium shafts as our standard offfering – KBS Tour 120, KBS Tour 105 and KBS Tour 90 in steel, and the KBS Tour 80 and Tour 60 Graphite. Any of these five shafts can be ordered in Regular, Stiff or 'A' Flex (Tour 60 Graphite only) to blend perfectly to whatever shafts are in your irons. And we complement that shaft with the GolfPride MCC +4 grip, which has quickly become the most popular grip in golf.
We believe that doing things in this uncompromised manner is the only way to be serious about making the finest wedges in the game.