Edison Forged Wedges Are Proven Better. Here's Why.
"Robotic testing has continuously proven to me that 'tour design' wedges are terribly unforgiving of even the slightest mis-hits That's because the smash factor changes by 15-20% or more as impact moves just a half inch from the sweet spot. So, you know those shots hit out on the toe or high in the face that don't go anywhere? They're not your fault."
"If you want more consistent distance control, improved spin, and you miss your wedge shots short way too often . . . the new Edison Forged wedges are going to prove your wedge game is not as bad as you might have thought."
A scientific look at wedge performance.
To understand how any golf club really works, you have to examine "smash factor". Very simply, this is the measure of the relationship of clubhead speed to ball speed. And your wedges are much more finicky than your driver and irons about where you make contact on the face.
Hits on the “sweet spot” – with just about any wedge on the market – will exhibit a smash factor of 1.16-1.18, meaning the ball speed is 16-18% higher than the clubhead speed.
But it’s not your best shots that run up your scores, is it?
Robotic testing proves a miss of even a half inch with your conventional ‘tour design” wedges can see the smash factor drop by 20% or more, down to 0.92-0.98. That’s why those high face hits just don’t go anywhere. Same for your toe misses.
So, you see, many of your wedge frustrations are not your fault. No amount of practice can change the golf club itself.
A revolutionary redistribution of mass.
The Edison Forged “fix” starts by casting aside the traditional look of 'tour design' wedges, which puts the majority of mass very low in the clubhead and leaves very little thickness behind the upper 2/3 of the face. That basic design is common to nearly every wedge on the market today (and for the past 40+ years), and is the root cause of most of your wedge play inconsistencies.
In a stark departure from this historic design, we have distributed the mass more evenly across the back of the clubhead to equalize the smash factor, which delivers more efficient impact on those shots missed high on the face or toward the toe. Then we added just the right amount of perimeter weighting to finish it off. And that makes a dramatic impact on your wedge performance.
Independent robotic testing proves the Edison Forged wedges give you more penetrating trajectories (2-4 degrees lower than 'tour design' wedges) and more distance out of your mishits, particularly those high-face impacts that cost you strokes. See the data.
With regard to groove geometries and face treatment, no one does it better. First, we fly-cut the face to perfect flatness, then we CNC-mill progressive grooves -- width, depth, spacing and wall angle are all optimized for each range of lofts. On the higher lofts, we imply our unique "X pattern" between the grooves to give you even more spin on those short shots around the green.
But what the other wedge companies won't tell you is that the major contributor to spin is the clubhead design itself. Think about it: driver designers have been moving the concentration of mass ever lower to raise launch angle and reduce spin. Well, that ultra-low concentration of mass is exactly what your 'tour design' wedges have – so both excessively high launch and your difficulty of getting more spin are a result.
The Edison Forged wedges fix all that.
The most versatile sole ever designed.
Very simply, it takes all that confusion and worry about bounce and throws it right out the window.
Durability that wins.
One leading brand is claiming that your wedges could be "worn out" after as few as 50 rounds of golf. To help make your wedge investment last longer, we developed our own Durable Chrome plating that is twice as thick as what others use. That costs a bit more, but it extends the effective life of your wedges significantly.
The right shaft . . . the right flex . . . and custom-crafted for you.
Despite the recognized value of custom fitting, the vast majority of wedges are still purchased off the retail racks. Those store displays are filled with hundreds of wedges . . . with one heavy stiff steel shaft for everyone . . . that fits practically no one.
EDISON Golf believes your wedges must insure a “seamless transition” in feel and performance to your irons. That’s why we custom-craft every set of wedges specifically for the golfer that is going to play them. We have selected five premium shafts as our standard offering – KBS Tour 120, KBS Tour 105 and KBS Tour 90 in steel, and the KBS Tour 80 and Tour 60 Graphite. Any of these five shafts can be ordered in Regular, Stiff or 'A' Flex (Tour 60 Graphite only) to blend perfectly to whatever shafts are in your irons. And we complement that shaft with the GolfPride MCC +4 grip, which has quickly become the most popular grip in golf.
We believe that doing things in this uncompromised manner is the only way to be serious about making the finest wedges in the game.
Cost vs. Value.
Yes, the Edison Forged wedges cost a bit more than the mass-produced cast wedges that fill the retail displays. (They're about the same price as those companies' stock forged irons.) But if you ordered the top selling cast wedge with our shaft and our grip, custom built to your specs, you would be paying over $200.
And still won't get this remarkable performance.